OhMyScale Powers the Launch of Dofus 3: A New Era Begins

The release of Dofus 3 marks a bold new chapter for the beloved MMORPG franchise by Ankama. Built on Unity, this next-generation version brings enhanced graphics, smoother gameplay, and cross-platform capabilities, offering both veteran players and newcomers an immersive experience. At OhMyScale, we were proud to play a pivotal role in making the Dofus 3 launch a massive success by managing two high-profile campaigns: a KOL Esports Tournament featuring elite teams and an ambitious KOC TikTok activation that achieved incredible engagement.

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KOL Esports Tournament: Bringing the Best to the Battlefield

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One of the most exciting launch events was the Dofus 3 KOL Esports Tournament, where four of the biggest esports organizations—Karmine Corp (K-Corp), Aegis, Gentlemates, and Solary—faced off in epic battles. Our role? Ensuring a flawless experience for both the influencers and the audience.

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Coordinating Top Talent and Live Operations

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Managing high-profile influencers during a live esports event requires precision and adaptability. Our team at OhMyScale handled:

• Schedule Management: We ensured each team's influencers arrived on time for their matches, interviews, and content creation sessions.
• Live Stream Support: Collaborating with production teams, we streamlined the live broadcast, making sure each team's journey was highlighted seamlessly.
• Fan Engagement: We encouraged influencers to interact with fans through live chats and exclusive behind-the-scenes moments, boosting audience connection.

The tournament not only showcased the strategic depth of Dofus 3 but also amplified its visibility through the massive fan bases of these elite esports organizations.

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KOC TikTok Campaign: Driving 2 Million Views

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In addition to the esports event, we spearheaded a KOC (Key Opinion Consumers) TikTok campaign designed to create viral momentum. Our goal was clear: leverage a network of micro and mid-tier influencers to generate buzz and drive engagement across social platforms.

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Strategic Execution for Maximum Reach

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Our comprehensive TikTok strategy involved:

• Diverse Influencer Network: We collaborated with over 50 small-to-mid-sized creators from gaming, cosplay, and pop culture niches.
• Creative Challenges & Trends: Influencers participated in themed challenges inspired by Dofus 3 lore and mechanics, encouraging organic content creation.
• Optimized Content Rollout: We scheduled content drops in waves to maintain steady audience engagement and ensure maximum reach over several weeks.

The result? Over 2 million views on TikTok, significant user-generated content, and a lasting social media presence for Dofus 3's debut.

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Why OhMyScale?

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At OhMyScale, we understand that successful game launches require more than just press releases—they need immersive storytelling and audience engagement. Our expertise in managing influencer-led activations enables us to deliver campaigns that not only capture attention but also drive long-term brand loyalty.

The Dofus 3 launch is a testament to our ability to manage complex, multi-channel activations while maintaining high standards of creativity and execution. Whether it’s a major esports showdown or a viral social media push, we ensure that every touchpoint delivers maximum impact.

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What’s Next?

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As Dofus 3 continues to redefine the MMORPG landscape, we’re already gearing up for our next major project. If you’re a game studio looking to supercharge your launch or an influencer ready to partner with leading brands, OhMyScale is your go-to agency.

Interested in working with us? Reach out today and let us help you scale your next big idea.

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