OhMyScale at Paris Games Week 2024: Behind the Scenes with Top Influencers

Paris Games Week (PGW) 2024 was an unforgettable event, and OhMyScale was at the heart of the action. As a leading 360° marketing agency specializing in influencer management, we took charge of coordinating and supporting some of the biggest names in the gaming world. On Friday, November 3rd, our dedicated team was on-site to ensure everything ran smoothly for major influencers, including Doigby, Deujna, Zack Nani, Chowh1, and Lifeiscool.

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Managing Influencers at PGW 2024: A Day of Action and Engagement

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Our team arrived early to kick off a busy and exciting day. With the massive crowd and non-stop schedule, our mission was to keep our influencers on track while maximizing their engagement with fans and brands. Throughout the day, we facilitated seamless transitions between live streams, meet-and-greets, and appearances at the main booth.

From coordinating logistics to handling last-minute changes, our experienced managers ensured that each influencer could focus on what they do best: connecting with their community and delivering high-energy content. We worked closely with event organizers and brand partners to align schedules and create meaningful interactions for fans.

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Key Moments and Highlights

1. Exclusive Main Booth Streams

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One of the day's biggest attractions was the live streams from the main booth. Doigby and Chowh1 led the charge, engaging thousands of fans online and in person. Our team managed technical setups, coordinated timing, and ensured that the streams ran without a hitch. Fans had the opportunity to interact with their favorite creators in real-time, asking questions and participating in live challenges.

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2. Fan Meet-and-Greets

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A highlight for many attendees was the opportunity to meet their favorite influencers up close. We organized structured meet-and-greet sessions where fans could take photos, get autographs, and share their love for gaming.

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3. Interactive On-Site Experiences

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To keep the energy high, we supported influencers in leading interactive experiences at the main booth. Lifeiscool hosted a spontaneous gaming challenge where lucky fans could compete for exclusive merchandise. Meanwhile, Doigby entertained the crowd with live commentary and playful banter, making the booth a dynamic hub throughout the day.

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4. Social Media Buzz

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Throughout the day with real-time updates and curated highlights, we ensured that fans who couldn't attend in person still felt connected to the action. Influencers also shared their experiences across platforms, creating a ripple effect that boosted engagement and brand visibility.

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Why OhMyScale?

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At OhMyScale, we understand that successful influencer activations require more than just appearances—they demand strategic planning, real-time execution, and a deep understanding of digital audiences. Our work at PGW 2024 showcased our ability to handle large-scale events, coordinate high-profile talent, and deliver exceptional experiences for both influencers and fans.

Whether it's a major industry event like Paris Games Week or a custom brand activation, we are committed to delivering results and driving meaningful connections. Our expertise in influencer marketing ensures that every campaign not only meets but exceeds expectations.

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Looking Ahead

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As we reflect on the success of Paris Games Week 2024, we're already gearing up for our next big project. If you're a brand looking to leverage the power of influencer marketing or an influencer seeking professional management, OhMyScale is here to elevate your impact.

Stay tuned for more exciting collaborations, and let's make the next event even bigger!

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Interested in working with us? Contact OhMyScale today and discover how we can take your brand to the next level.

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